Marketing and the techniques used to promote brands has changed a lot in the last 15 – 20 years, largely due to the introduction of the internet.
Digital marketing has overtaken many traditional services within the industry and Jelly Gamat has been created to offer advice and tips on how best to promote a business in the new digital world.
One prime example of digital marketing operating well is with Glasgow marquee hire company, Central Events. Marketing techniques for the company have developed in an age when couples looking to hire their wedding marquee search online, instead of offline publications.
Digital Marketing Services
So just what are digital marketing services and how can they help promote a business?
The main digital marketing services include:
- Search Engine Optimisation (SEO): In order to rank high on Google for important keywords a business will need a Glagow SEO company to analyse and implement the necessary changes
- Social Media Marketing: Facebook, Twitter, Instagram, etc have all grown in popularity and it doesn’t appear to be stopping any time soon. This makes social networking websites extremely useful when growing brand awareness or promoting new products
- Website Design: Having a website is a must in today’s digital marketing world, without it most companies will fall behind their competitors. Whether it’s a 5 pages, content based website, or a complex e-commerce design, all companies should have their own website.
- Online Advertising: When a business needs to reach new customers quickly, either for a promotional offer or limited stock sale, online advertising can help. There are a number of online advertising routes now available, such as, Facebook, Google Adsense or paid links.
Who Needs Digital Marketing Services?
Every business which aims to be number 1 in their industry should be doing some, if not all, forms of digital marketing.
We have now seen a large increase in small and medium sized businesses (SMEs) hiring digital marketing companies in Glasgow, Liverpool, London, etc.
Cost of Digital Marketing Services?
The cost of digital marketing can vary considerably, depending on a number of factors such as, the service being offered, the digital marketing company or a companies targets.
It’s important to use a company which has a proven track record, with client testimonials, although these digital marketing companies may cost more, it’s often worth paying more to get more.